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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, triggering strong domestic and international business organizations, the Olympic bus ride to get higher profits. However, delicious cherry tree planted hard, retrieve bills over the years involved in the Olympic business, both successfully reached the winner purpose, there are losers lose everything. Editorial department of special planning the sporting goods trade show marketing agency reports, the reporter in-depth investigation in Shanghai and Beijing, interviewed dozens of people in the industry have had ten years of sports marketing experience, the interpretation of international companies Nike, Inc. Li Ning and local sports marketing company on the success or failure for the "ride" the commercial institutions to provide methods and experience of sports marketing. Nike was founded only 30 years to sit tight beat old rivals Adidas in the world, Nike China Liu Xiang, but also because the success of planning a series of activities have been widely acclaimed industry. Nike's success is not to sell shoes, only marketing emotion. & nbsp; & nbsp; & nbsp; sponsoring sporting events rarely behind Since Liu Xiang won the first prize at the Athens Olympics, he has become the object of pursuit of numerous companies competing, and this Nike's employees when it Liu Xiang fraternizing drink and a laugh, because Nike as early as 2002, when Liu Xiang, freezing or the media when it signed a contract with him. Athens Olympic Games gold medalist in the 32 Chinese delegations have 12 Nike sponsorship, including kayaking, tennis and other ground-breaking projects. Why only Nike to insight into the opportunities? Nike tells its own experience the company wants to leveraging the sports industry, sports marketing is not a sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay 10 million yuan worth of cash or goods, which can not be less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. At the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsor, Adidas. jordan retro 14 white/fuchsia blast/black Nike quietly bought out prominently Atlanta, billboards, made Nike the exclusive advertising. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike has prevailed. mention brand exposure, may people the impression deeper Liu Xiang. Day 3 at the gold medal, the major media constantly replayed moment Liu Xiang gold medal, and his feet magic shoes is Nike carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; connecting each building on the promenade of the walls hung with copper statue of Nike signed Players States and Biography ...... "tour, visitors feel the pride of these sports is that they live . The part you will often see the stars move around in the office, they dine at the same restaurant with the staff; the same gym, like family no staff asked them to autograph, "she says with a laugh... Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. Li Tong was signed Nike track and field athletes, because Liu Xiang alumnus, so long before there is contact with Liu Xiang. Li Tong's recommendation, plus the actual inspection of Nike, Nike makes Liu Xiang entered the field of vision. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike Retro jordans for sale also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes has been developed to "18 generation", again this year, Nike Jordan go to China for the high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball star, to encourage children to enhance their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful If enterprises selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall "is the annual Invites the World to China to teach the former Olympic champion, to provide guidance for Chinese athletes, Not only is the technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she made the motion to throw the discus throw out the plate, then took a bite the hands of the rest of the cake. This is the latest Nike ad campaign created five seconds "at any time" in a segment, this series of ads took the audience award at jordans for sale the Advertising Festival in Chengdu. And many generous different Nike, the advertising costs are very low, the background story is the students' daily learning and local life, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. Nike knows that consumers slogan or a logo does not feel anything, and he did nothing to think. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. So proud that she created Nike shoes culture in China. Xu Ying said that three years ago, no shoes Chinese culture. China is a country clothing, people have always been a pair of shoes with a wide variety of clothes, rarely choose shoes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. When a group of children from abroad like to do some underground stuff. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. & nbsp; & nbsp; & nbsp; consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. Nike is now the main push the basketball culture. American high school league is the NBA's preparatory classes, and the National High School League Nike in China have also been held to a fourth year. This year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader, ...... We started construction of the platform. After completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to pop Cheap foamposites for sale ular. We launched this year 'Warriors Union', you want to tell the children not only need to have their own style, but also need to have an alliance behind you, help you cheer, you write articles, painted posters in Shijiazhuang, Hebei, a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " at the Shanghai headquarters of the interview, I happened to see PR Amy read a letter in high school league activity for a planning program, though naive, but seriously. Nike's employee said, when they were the streets of Beijing to interview the children, they say, Nike really understand them. Here we see a brand really affect children in their very early age lay deep imprint brand that affect their lives.Sports players adidas Originals Stan Smith Vulc new color & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2015-06-25 11:53:24 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network June 25 hearing, adidas Originals season again for the classic Stan Smith Vulc added a pair of new "Oxford / Gold" color. The use of high texture made of suede shoes with dark blue as the main theme, and integrated into the pattern of medieval elements on both sides, supplemented with gold lace holes as tongue and heel Logo details, combined with white vulcanized rubber bottom composition. Currently, the shoes priced at $ 70. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Ants city men) & nbsp; Duang !! sweep swept away, there are surprises !!! station Related newsRecently, Samsung issued a newly developed Gear S2 series of watches, this fan were issued the Gear S2 and the Gear S2 classic two models, watch design using a round face, black and white tone, rubber and leather table band take the lining is completed. Science and technology, is equipped with a diameter of 1.2 inches touch display, equipped with 4G memory dual-core 1 GHz processor speed run, more Wi-Fi and Bluetooth options. It is reported that more information will watch this month on the 3rd release, like a friend, please pay close attention.on the basketball court, the continuous progress of the technology, in addition to the players, there are basketball equipment in the field of technology. Basket and rebou jordan shoes online sale nding are an important piece of. From 1893, forming a similar modern rebounds, and the nets basket, sports experts is bringing new technology into one, our aim is to to improve the competitive level of the players at the same time, reduce accidents, protect the player's health. 1917. Since the world first piece of glass backboard is put into use, the glass backboard is suffering from all the "birds and beasts" bullying. In the 1970s, claiming to be "chocolate bomb" Daryl & middot. Dawkins had within a month twice with thunderous dunks shattering backboards that the NBA had to temporarily change the rules, the intentional buckle shattered backboard listed as an offensive foul. NBA is so tall, and even a foul that I have no ability to commit. toughened glass are not Shaq raging in order to prevent players again "relaxed" smashing the basket, modern basketball arises at the historic moment. Made of high quality steel plate mobile chassis is equipped with a pressure heavy items, in order to ensure the stability of the game in the basket; basketball main rod and rebounds between the pull rod is to two high-quality circular steel tube with the main rod formed three triangles, in order to guarantee the backboard of the stability. But rebounding to international standards of high strength tempered glass materials made in ensuring stable rim and is fully qualified to be dunks and other vigorous exercise. The FIBA official rules regulations, international, secondary game boards should be made of transparent toughened safety glass. but did not think ah, tempered glass did not block the "beast", no, button will. With the basketball player's physical quality is becoming more and more excellent, the situation of the rebound rebound still has occurred. Decades of center in the NBA ruled shark O'Neill had in the game violent hands deduction shattered the backboard, and a few months later O'Neal dunk again directly break basket. Is said to , at that time, but any NBA Commissioner stern of smashing rebounds very angry, specially and O'Neal long chat a lot: it is vandalism know, a basketball to how much do you know, if smashed the kids how to do, even if there is no hit small friends, hit flower and grass is not good ah. You look at your home every day, "Kobe, a blacksmith state state" I had it...... But then O'neal will dunk in the end, no way, then "shark" scores on the b air jordan 11 space jam for sale asic buckle. below together to enjoy the NBA then those who buckle broken rebounds monster it! One of O'neal had killed 6! See video. video is the most complete history of buckle broken rebounds! O'neal a man destroyed 6 rebounds: search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum serve shoes identification stickers, God distinguish between true and false, Taobao to buy shoes more at ease; detailed 〉side of "big guy" players often asked: "what should I wear what is suitable for the shoes? "There's a choice," they all have in common. They're tall and belong to the inner players. The past has a different manufacturer launched specifically for the players inside the basketball shoes, but nearly 5, 6 years, the market most of the shoes, almost all have not explained for inside players; on the contrary there is more that defender, belongs to the number of that paragraph, believe that appropriate HYPERDUNK and LEBRON series. From a commercial point of view, and people tend to use the back swing players for the product endorsement is very reasonable, because they are generally more elegant, changing play action, so that more consumers accept, but confused on the inside players, exactly what will suit you? always guard players as the main line of the JORDAN BRAND in 2012, exceptional sign Blake Griffin as one of its members, to last year he officially JORDAN SUPER.FLY series of endorsements, provide an alternative to inside players. Although the JORDAN SUPER.FLY 2 for Blake Griffin and design, but most of it is based on the AIR technology JORDAN XX8 based on FIT technology; adding DYNAMIC by textile uppers, with tie shoelaces support effect. The design is somewhat like the DYNAMIC FLIWIRE on the HYPERDUNK, which allows the player to easily control the tightness of the coating and accommodate different foot types. play coating technology, support design rely on boots; each shoelaces and shoes in the textile integration to form a DYNAMIC FIT system, its design concept is to make the hidden shoelace tightening, textile belt and tension, providing stability to the feet, made as bandage effect 4Nike's new Free RN Flyknit will usher in a whole new "Multicolor" color scheme. The sign 3D fishbone of knitting socks shoes body by gray and white, black Flyknit, and through Multicolor and the upper medial tongue set highlights colorful contrast, asymmetrical design also greatly enhanced the avant-garde texture of this pair of shoes. In addition, the shoes are also equipped with fluorescent yellow Flywire flying line to provide a perfect sense of coating, and finally equipped with innovative Samsung bend groove black Free outsole to create a comfortable paste experience. At present, the shoes can be purchased at the Nike online store at a price of $130.classic new color following the earlier release of the film, this time PUMA and for the birth of the classic 90s running shoes Trinomic XT2 Plus launched this High Red/Glacier Grey color. On the outline of the retro running shoes, designer using grey suede quality with red mesh fabric to form a shoe body, with translucent plastic material, and the decorative details vamp tender green, finally equipped with brand patent Trinomic shock unit, the one and only bring comfortable wear experience for users. Interested friends may wish to pay more attention to. source: HYPEBEAST new color / Nike 2014 Summer Air Max Lunar 90 C3.0 shoes are now on sale / Nike Kobe 9 Elite GS review last article: new color / Nike 2014 Summer Air Max Lunar 90 C3.0 shoes next article: now on sale / Nike Kobe 9 Elite GS Vans's hand in the famous designer Taka Hayashi launched a joint "Monkey" shoes, Vans classic shoes modeled on Sk8-Hi shoes with a simple white blue and green gray color rendering, monkey stamp interesting with vamp, full of childlike. It is reported that the shoes will be officially listed recently, the price of 70 U. S. dollars, interested friends please pay more attention. source: flightclub designed for Oscar / Air Jordan XX8 SE sale reminder / Air Jordan 3, Infrared 23" comments on the last article on : designed for Oscar / Air Jordan XX8 SE next: Launch reminder / Air Jordan 3, Infrared 23" locomotive Diablo? yesterday in Japan brand NEIGHBORHOOD host Takizawa Nobusuke personal Instagram found two caused by noise spy, which saw a double by NEIGHBORHOOD in cooperation with Adidas, and with its classic " STAN SMITH" shoes as the main shoes don't note. Shoes with NBHD classic black tone, with both sides of the tongue and toe Skull Pattern and brand name, the name of the series, but the heel says "CUSTOMIZED PROJECT"", I do not know whether this means that in the double joint injection shoes don't only Takizawa Nobusuke a custom? / ANDSUNS x Mita ink military sneakers x Reebok Insta Pump Fury joint debut Kobe Adidas Basketball / progenitor boots rebirth "Crazy 1" return comments on A: X Mita / ANDSUNS ink military sneakers x Reebok Insta Pump Fury signed a debut: Kobe Adidas / Basketball progenitor boots reborn "Crazy 1" return in late last year has passed will be launched engraved version of the Air Jordan 1 Retro Bred finally ushered in the launch date, at the same time, in the Air Jordan XXX just added a year is not enough, came the new Air Jordan XXXI will launch the news. It is reported that two shoes are expected to be launched on September 3rd the same day, more details of the sale, please pay attention to our reports. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked 〉We reported before Yeezy 350 Boost Infant can be said to once again set off a "child" panic buying boom, the official has officially opened the registration lottery channel, you can now go to fans in the official page through the registration of personal information, in August 27th pending specific draw list. It is reported that this time a total of "Turtle Dove" and "Triple Black" two color options, the price is $1099 yuan, interested friends can go to Adidas Originals registration registration page. offer address: China region adidas flagship store, Beijing, Sanlitun EXI.T Beijing fangcaode shop JUICE Beijing Sanlitun store adidas Originals Chongqing flagship store adidas Originals Guangzhou flagship store adidas Originals Nanjing West Road flagship store JUICE Julu Road, Shanghai, The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) recently Morgan Stanley by from some of the sales data to predict the 2016 curry shoes will be fully beyond Nike four big endorsement star, and this data is relatively authority, covering Niketown, Nike.com, UA.com and some major distributors, including data. source: sneakerbardetroit